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Have you thought about taking a water bottle with you but decided against it because it would only annoy you anyway? That won't happen to you anymore. With the it’s logic bottle in your hand you are doing yourself good and you also look extremely stylish.
It has a capacity of 500ml, which is the perfect size for you to carry your bottle with you at all times and not be a burden. No more reason not to drink enough!
We all know the problems that plastic (garbage) brings with it. Everyone can do their part to produce less waste and use less plastic bottles.
No plastic is used to manufacture the it's logic bottle.
The bottle and lid are made of food grade 304 stainless steel, which means extremely high durability with the highest quality material possible. The strap on the cap is made from recycled TPE and the bottle is 100% BPA-free.
it’s logic uses the income from its sales to organize environmental initiatives such as beach clean-ups via their platform Act.
With your purchase, you are doing your part to clean up forests and beaches.
it's logic offers design and technology solutions that bring about a positive change in the lifestyle of their community members and that provide alternatives to using single-use plastic bottles that end up in the trash. Besides their products – bottles and accessories, they operate actnow, a platform they use to organize beach and forest clean ups.
It all started when Guillermo Mellado, founder and CEO of it's logic, was unhappy that, as an account manager for a large advertising agency, he was on the move from meeting to meeting with a MacBook, mouse, notebook and pen in his laptop bag, the water bottle in his hand because it didn't fit anywhere and was always a burden. Quite a lot of bottles were accidentally left behind and he fell back on the plastic bottles offered in the meeting and then ending up in trash.
Guillermo thought a flat bottle would be much more practical - but couldn't find an eco-friendly one made of stainless steel or aluminum anywhere. That made him just make one himself.
It was clear that the bottle should be flat and that its design had to follow a plain, minimalist line. Similar to his MacBook. The finish should be in this style. The edges had to be just that and not curved. A cap that would never get lost or fall on the ground. Robust and safe. A bottle that would last forever. Your bottle that gives you a good feeling and the feeling that you are doing something for the environment.
For Guillermo and his co-founder Laura it was clear that their company also had to serve a good cause. They didn't want to be a bottle brand. They wanted to start a company that would enable them to have a positive impact on the world by financing environmental initiatives through selling a product.
A crowdfunding campaign brought in the necessary start-up capital and today it's logic is an established company with 5 employees.